Voice & telephony (TRAI / TCCCPR)
Outbound and inbound calling is delivered through regulated, licensed telecom partners. Frontel is designed to respect TRAI's Telecom Commercial Communications Customer Preference Regulations (TCCCPR): calling-time windows, scrubbing against do-not-disturb preferences, and consent-based outreach. Numbers you connect must be ones you own or are authorised to use, and any operator registration or KYC remains your responsibility as the business.
WhatsApp Business
WhatsApp messaging uses the official WhatsApp Business Platform. Outbound, business-initiated messages use templates that are submitted for WhatsApp's approval, and contacts must have opted in to be messaged. We follow the WhatsApp Business and Commerce policies, including limits on prohibited content and respect for user blocks and opt-outs.
Email is sent from authenticated domains (SPF, DKIM, and DMARC) and is rate-limited to protect your sender reputation. Every marketing email includes a clear unsubscribe option, and opt-outs are honoured automatically. You are responsible for ensuring you have a lawful basis to email the contacts you import.
AI transparency
Frontel's default greetings tell the contact that they are speaking with an AI assistant and that the conversation may be recorded. You can configure this wording, but you remain responsible for keeping an appropriate notice in place. The AI is configured to refuse regulated professional advice (for example, medical or legal advice) and to hand off to a human where appropriate.
Data protection (DPDP Act)
Frontel handles personal data in line with the Digital Personal Data Protection Act, 2023. Customer Data is hosted in the Asia Pacific (Mumbai) region, encrypted in transit and at rest, with tenant-scoped isolation and least-privilege staff access. For the businesses that use Frontel, you are the Data Fiduciary for your customers' data and Frontel acts as your Data Processor. Full detail — including sub-processors, retention periods, and how to exercise rights — is in our Privacy Policy.
You stay in control
You set the outreach rules, approve the handoffs, and can step in or pause the AI at any time. You own your data and can export or delete it. For any compliance, security, or data-protection question, contact our Grievance Officer at ashish@kulp.ai, or see the Terms of Service for the full agreement.